The Fall/Winter ’25 FONTS collection made its official debut in style as OFUR opened a temporary pop-up store at Zwanestraat 25 in Groningen. For four days, the space turned into a creative hub where visitors could explore the full collection before its online and in-store release. The pop-up served not only as a retail experience but also as a celebration of community and creativity. The highlight came on Friday, when the shop transformed into a party venue featuring sets by local DJs and a collaboration with FIXY Bar, where the night continued with a full club event.
News item Sikkom Covers Our Pop-Up Store
The event drew attention from Sikkom, the biggest news outlet in the north of the Netherlands, which featured OFUR and its founders in an in-depth article.
“After a lot of legal hurdles, Tom and the Groningen-based clothing brand OFUR are going full speed ahead,” Sikkom wrote. “If people wear our clothes at a festival, we’ve achieved our goal,” says founder Tom Tamboer (35).
The article highlighted OFUR’s strong presence in Groningen’s fashion scene, its expanding reach across the Netherlands, and its mission to establish Groningen alongside Amsterdam and Rotterdam as a true fashion city.
Music, culture and streetwear
The pop-up showcased the essence of OFUR: bold designs, premium fabrics, and a powerful message to Overcome All, Rise Beyond. The event marked another milestone in the brand’s journey — uniting music, culture, and streetwear in one unforgettable weekend.
Photos by Bodyl Captured (IG – @bodylcaptured)
