OFUR family! A lot has happened in the lead-up to this first collection the official debut of OFUR. In fact, OFUR wouldn’t have existed if it weren’t for what happened to us. The name OFUR was born from the challenges we faced with our previous brand name and the legal battle we encountered when another company threatened to sue us over a name infringement.
A Short Reminder
For those who may have missed it: In 2023, we received a letter from a major retail brand regarding a trademark conflict with our old brand name. After countless discussions, legal paperwork, expenses, and many sleepless nights, reality hit us hard we simply didn’t have the resources to match their legal firepower. After eight years, Four by Four Clothing had to come to an end.
In the months leading up to our debut collection release, we worked day and night, pouring everything we had learned and all the passion we carried into this rebirth. With the support of both old and new friends, we were determined to come back bigger, better, and stronger.
The Launch of the Debut OFUR Collection
When choosing a name for our debut collection, we wanted it to reflect our story. It had to embody resilience, perseverance, and the idea of emerging stronger after setbacks. Call it a “silver lining after the storm.” Everyone faces challenges, but the key is how you rise above them and grow from the struggle.
For us, the choice was clear, it had to remind us that nothing comes easy. Without friction, there is no shine. Hard work and passion are what drive you forward. And so, the collection name “Overcome All, Rise Beyond” was born. The collection consists of two drops: the first launched on April 14, 2024, and the second on June 6, 2024.
The Inspiration
One thing was certain in establishing OFUR’s first collection: the element of perseverance had to be the guiding theme. A challenge we were forced to face a year ago, but from the very first moment, it became clear that we couldn’t sustain it due to financial shortcomings. This has resulted in several designs within the collection that symbolize this journey. Additionally, the color palette is derived from the brand colors we use at OFUR. These can be found in our OFUR brand book.
Premium Materials, Bold Statements
Our Release Collection combined signature OFUR pieces, intricate details, and a commitment to comfort. We had the goal to release full outfits, ensuring each piece could seamlessly complement one another. We also focused on improving the collection with thoughtful details, like branded buttons, to elevate the overall look and feel. Not only did we feature bold designs, but we also introduced clean, minimalistic pieces that captured the essence of simplicity. A major milestone was the development of our own OFUR fit, designed to deliver the perfect balance of comfort and style. Here’s what dropped this spring:
Varsity Jackets
OFUR – FIRE PUNCH VARSITY JACKET (Shell: 80% Wool / 20% Nylon, Lining & Filler: 100% Polyester, Sleeve: Leather)
This heavyweight varsity jacket is made of wool combined with leather sleeves. The OFUR logo is embroidered on the left side of the chest and the left sleeve. The back of this varsity jacket is adorned with the “Fire Punch” chenille patch. Every battle has its limits. Managing your energy and knowing when to stop is a sign of self-reflection. The maximum number of blows we could deliver during our battle over the name infringement was symbolized by the fire matchbox. Every blow felt heavy and could feel like our last one. A journey of hope and fear.
OFUR – RISE BEYOND VARSITY JACKET (Shell: 80% Wool / 20% Nylon, Lining & Filler: 100% Polyester, Sleeve: Leather)
This heavyweight varsity jacket is made of wool and nylon in combination with leather sleeves. The OFUR logo is embroidered on the left side of the chest and on the left sleeve. The back of this varsity jacket is decorated with the “Rise beyond” chenille patch. There has never been a boxer who physically defeated a bear in the ring. The fight between the bear and the boxer, set against the rising sun, symbolizes the battle we fought for the sake of our former brand, Four by Four. A fight that didn’t feel fair but had to be fought nonetheless. One that made us who we are today.
Shirts
OFUR – TYPO SHIRT (100% Cotton, 310 g/m², Color: Black)
This heavyweight shirt is the first shirt piece we designed and developed entirely from scratch. Every detail was carefully considered, from the custom fit to the placement of functional elements. We added a pocket on the left side of the shirt, along with two additional side pockets for extra versatility. The buttons are OFUR-branded, and the OFUR logo is embroidered in white on the left pocket.
Pants
OFUR – TYPO PANTS (100% Cotton, 270 g/m², Color: Black)
For these pants, we sourced a high-quality cotton fabric for ultimate comfort. Additionally, the pants feature a drawstring for the perfect fit. The drawstring is finished with OFUR branded aglets, and the OFUR logo is embroidered in white on the right pocket. A timeless piece that is already becoming a classic.
Hoodies
OFUR – BLUE PRINT LOGO HOODIE (100% Cotton, 460 g/m², Color: Grey)
This heavyweight hoodie has an oversized, boxy fit. On the front, the OFUR logo is screen-printed on the left side of the chest. The back of the hoodie is decorated with a grid of the OFUR icon logo, symbolizing the sunrise.
OFUR – ORIGINAL MAGENTA HOODIE (100% Cotton, 460 g/m², Color: Black)
This heavyweight hoodie has an oversized, boxy fit. On the front, the OFUR logo is embroidered on the left side of the chest. A timeless piece that is already becoming a classic.
T-Shirts
OFUR – MATCHBOX FIRE T-SHIRT (100% Cotton, 250 g/m², Color: Green)
This heavyweight t-shirt features a ribbed crewneck collar and a hem label at the bottom. The OFUR logo is screen-printed on the left side of the chest, while the back showcases the “Fire Punch” design. Every battle has its limits. Managing your energy and knowing when to stop is a sign of self-reflection. The maximum number of blows we could deliver during our battle over the name infringement was symbolized by the fire matchbox. Every blow felt heavy and could feel like our last one. A journey of hope and fear.
OFUR – IN OUR FAVOR BLACK T-SHIRT (100% Cotton, 250 g/m², Color: Black)
Sometimes in life, you have to take a gamble you’d rather not take. A risk where you don’t know in advance whether you’ll come out stronger. That is the inspiration behind this design. This heavyweight T-shirt features a ribbed crewneck collar and a hem label at the bottom. The OFUR dices design is screen-printed on the left side of the chest, while the back represents the gamble you sometimes have to take in life.
OFUR – IN OUR FAVOR WHITE T-SHIRT (100% Cotton, 250 g/m², Color: White)
Sometimes in life, you have to take a gamble you’d rather not take. A risk where you don’t know in advance whether you’ll come out stronger. That is the inspiration behind this design. This heavyweight T-shirt features a ribbed crewneck collar and a hem label at the bottom. The OFUR dices design is screen-printed on the left side of the chest, while the back represents the gamble you sometimes have to take in life.
OFUR – RISE BEYOND T-SHIRT (100% Cotton, 250 g/m², Color: Black)
There has never been a boxer who physically defeated a bear in the ring. The fight between the bear and the boxer, set against the rising sun, symbolizes the battle we fought for the sake of our former brand, Four by Four. A fight that didn’t feel fair but had to be fought nonetheless—one that made us who we are today. This heavyweight T-shirt features a ribbed crewneck collar and a hem label. The OFUR logo is screen-printed on the left side of the chest, while the back is decorated with the “Rise Beyond” screen print.
OFUR – IT AIN’T OVER T-SHIRT (100% Cotton, 250 g/m², Color: White)
This heavyweight T-shirt has a ribbed crewneck collar together with a hem label. The text “It ain’t over” is screen-printed on the left side of the chest. The back of this T-Shirt is decorated with the “It ain’t over” screen print.
OFUR – FIRE PUNCH T-SHIRT (100% Cotton, 250 g/m², Color: White)
This heavyweight t-shirt features a ribbed crewneck collar and a hem label at the bottom. The OFUR logo is screen-printed on the left side of the chest, while the back showcases the “Fire Punch” design. Every battle has its limits. Managing your energy and knowing when to stop is a sign of self-reflection. The maximum number of blows we could deliver during our battle over the name infringement was symbolized by the fire matchbox. Every blow felt heavy and could feel like our last one. A journey of hope and fear.
OFUR – ORIGINAL MAGENTA GREEN T-SHIRT (100% Cotton, 250 g/m², Color: Green)
This heavyweight T-shirt features a ribbed crewneck collar, a hem label, and the OFUR logo embroidered on the left side of the chest. It showcases the OFUR icon logo in our brand color magenta, positioned above the written logo.
OFUR – ORIGINAL MAGENTA BLACK T-SHIRT (100% Cotton, 250 g/m², Color: Black)
This heavyweight T-shirt features a ribbed crewneck collar, a hem label, and the OFUR logo embroidered on the left side of the chest. It showcases the OFUR icon logo in our brand color magenta, positioned above the written logo.
OFUR – ORIGINAL MAGENTA WHITE T-SHIRT (100% Cotton, 250 g/m², Color: White)
This heavyweight T-shirt features a ribbed crewneck collar, a hem label, and the OFUR logo embroidered on the left side of the chest. It showcases the OFUR icon logo in our brand color magenta, positioned above the written logo.
Accessories
OFUR – CORDUROY SCRIPT CAP (Thick Corduroy, Leather Strap, Silver Grommet, Metal Press, Color: Black)
This black corduroy cap combines timeless style with premium quality. Featuring an embroidered OFUR logo on the front and an adjustable leather strap, silver grommet and metal press for a perfect fit.
OFUR – EMBROIDERED BLACK SOCKS (85% Cotton, 13% Polyester, 2% Elastane, Color: Black)
The socks are crafted from high-quality yarns and feature a black OFUR embroidery on the outside. A timeless piece that is already becoming a classic.
OFUR – EMBROIDERED WHITE SOCKS (85% Cotton, 13% Polyester, 2% Elastane, Color: White)
The socks are crafted from high-quality yarns and feature a white OFUR embroidery on the outside. A timeless piece that is already becoming a classic.
OFUR – OVERCOME ALL, RISE BEYOND PENDANT (Sterling Silver)
Together with Matser Jewelry, we developed an OFUR pendant that embodies the struggle we faced in the journey of establishing our new brand. Matser is a renowned jewelry brand with over 61 years of expertise. The pendant is crafted from sterling silver and represents the essence of the OFUR debut collection.
OFUR – OVERCOME ALL, RISE BEYOND NECKLACE (Sterling Silver)
This silver necklace can be perfectly combined with the OFUR – OVERCOME ALL, RISE BEYOND PENDANT.
OFUR in Stores
Not only did we release the debut collection online, but we also had the honor of showcasing it in the first stores we are partnering with Klup de Dag in our hometown Groningen and Mate in Almelo, both located in the Netherlands. These are stores we are proud to collaborate with, giving us the opportunity to elevate the OFUR brand to the next level.
What’s Next?
We were overwhelmed by the response to the launch of our new brand, and we want to take a moment to thank everyone for their amazing support. Because of this great success, we were able to buy in the Fall/Winter ’24 collection, and we couldn’t be more excited to share it with you. If you want to stay updated on the latest releases, be sure to sign up for our newsletter so you don’t miss anything. And if you haven’t already, check out our Spring/Summer ’24 collection here!
