Following the success of our previous pop-up experiences, OFUR returned to its own physical space in Groningen for the launch of the Fall/Winter ’26 — UNSPOKEN collection.
For two weekends, from September 3–6 and September 10–13, we opened the doors of our temporary store at Grote Markt 40, Groningen, creating a space where the new collection could be experienced beyond the screen. More than just a retail space, the pop-up became a meeting point for the OFUR community — bringing together fashion, music, creativity, and the people who continue to shape the world around the brand.
The FW26 collection, UNSPOKEN, explores the idea that some of the strongest messages are never spoken.
A look. A symbol. A gesture. A colour. A piece of music. A protest sign. A handwritten note. Human expression has always existed far beyond language, communicating ideas, emotions, and identities without a single word being said.
UNSPOKEN explores this invisible layer of communication through different forms of non-verbal expression. Morse code, sign language, hidden typography, visual symbols, comic speech bubbles, cassette culture, and coded messages are reinterpreted throughout the collection. Some graphics invite you to look twice before revealing their meaning, while others communicate loudly without relying on words at all.
But UNSPOKEN is also about absence.
The words we never find. The conversations we avoid. The emotions we struggle to communicate. The moments where silence can say more than language ever could.
At the same time, the collection celebrates the universal ability of creativity, design, music, and art to connect people without translation. A melody needs no explanation. A graphic can cross borders. A feeling can be shared before it is understood.
Every garment explores a different interpretation of this idea, while remaining rooted in OFUR’s belief that identity is something you build rather than something you are given.
The Launch — A Night of UNSPOKEN
To celebrate the launch of the FW26 collection, we hosted a release party on September 4 at FIXY Groningen.
The night brought the OFUR community together through music, fashion, and energy, transforming the launch into an experience that went beyond the collection itself.
The lineup featured ALAIN, Ruben Plijter, Yoshi Giovanni, KAKI, Jay Keuning, HUSA, Levi, and Yanik, creating a night that carried the spirit of UNSPOKEN from the clothing into the space around it.
The release party was powered by BOZU, who helped bring the night to life.
The entire evening was captured on film by Lennart Middendorp, documenting the people, atmosphere, and energy surrounding the launch.
A Second Night — OFUR x OYSTARR
The celebrations continued with a second event in collaboration with OYSTARR LABEL at Bar Frans.
For this occasion, we created a special OFUR x OYSTARR T-shirt, designed specifically around the collaboration and the night itself. Once again, fashion and music came together to create an environment where the collection could be experienced as part of a wider cultural moment.
Powered by Community
As with every OFUR pop-up, the experience was never just about the clothes.
It was about the people who walked through the doors, the conversations that happened inside, the music playing in the background, and the community that continues to grow around OFUR.
The FW26 pop-up was a great success, and seeing the collection come to life in Groningen alongside our community made the two weekends truly special.
Thank You
We want to thank everyone who visited the pop-up, came to the release party, supported the events, wore the collection, and contributed to the energy surrounding UNSPOKEN.
From Grote Markt 40 to FIXY and Bar Frans, these moments reminded us once again why we continue to create — not simply to make clothing, but to create a language of our own.
The Fall/Winter ’26 — UNSPOKEN collection is now available online and at selected retailers.
Some things are louder when left UNSPOKEN.
