Following the success and energy of our previous pop-up store for the Fall/Winter ’25 FONTS collection, OFUR returned to its own physical pop-up store with a bigger vision — one rooted in community, culture, and connection. This time, we opened our doors for four consecutive weekends at Herestraat 5, welcoming visitors every Friday, Saturday, and Sunday, alongside a special opening on Easter Monday. More than just a location, the space became a temporary home for the OFUR community. An environment where fashion, music, and people naturally came together.
Throughout the month, visitors were invited to step into the world of the Spring/Summer ’26 — ULTRAVIOLET collection, experiencing it beyond the screen and up close. Inspired by ultraviolet light – the invisible radiation emitted by the sun — the collection translates familiar symbols of summer into OFUR’s visual language: dripping smileys, melting popsicles, sunscreen protection, and sun-soaked nostalgia, all connected to the invisible force surrounding us.
A Night to Remember
On March 13, the pop-up once again transformed into a nightlife experience. With sets from DJs including HUSA (IG: @husa.dj), JAY KEUNING (IG: @jaykeuning), KOOYMAN (IG: @kooymanmusic), and ALAIN (IG: @alain.aiff), the space evolved into a high-energy environment where music and streetwear came together seamlessly, continuing a tradition that has become part of OFUR’s DNA.
Powered by Community
This pop-up store was made possible with the support of our friends at Fritz Kola, BOZU, and 2join. With drinks provided by Fritz Kola and BOZU, and sound and turntables powered by 2join, the full experience came to life.
Thank You!
We want to thank everyone who visited, supported, and contributed to making this an unforgettable experience. From day one to the final weekend, the energy, love, and connection meant everything to us.
The full Spring/Summer ’26 ULTRAVIOLET collection is now available on our website and at selected retailers.
Photos by Ravi Steneker (IG: @ravisteneker)
